Photos & Words | Snowta NYE

Goodbye 2017 and hello 2018! While some choose to ring in the new year by setting resolutions, Snowta is setting standards for music festivals by making Minneapolis a go-to destination for New Year’s Eve.

On day 1, festival goers began to arrive in everything from winter coats to onesies, challenging the subzero degree weather. Things quickly began to heat up at the main stage with Beak Nasty and Joyryde. Ookay followed up with a live performance that had the audience going nuts to his keytar and jazz influenced beats and graphics. Gucci Mane hyped up the crowd with 2017 favorites like “I Get The Bag” and got everyone up and jumping just in time for closing act Pretty Lights. True to his name, the lighting production created a magical ambiance that puts everyone under the spell of the electronic beats–not to mention the four-piece live band.   

Day 2 reminded everyone why Snowta is truly a unique festival experience, by setting the tone for the rest of the night with Post Malone early on. The crowd was captivated every second of his performance, and why wait until the end of the night to say “Congratulations” on wrapping up 2017 on the right note? Prof kept energy levels high being a hometown favorite, and Mija had everyone on their feet beginning to end. Ganja White Night proved that Minneapolis is a true bass head community and had head bangers going hard to every beat, including the beat of the midnight countdown that rang in the new year with Excision! Taking over Snowta’s production, Excision dropped more than just balloons and created a blinding light show. Who needs a ball drop when you have a sick bass drop?

Raging into the new is the only way to celebrate New Year’s Eve and Snowta is the only place to do it. If you missed the festival this year, don’t make the same mistake and be sure to end 2018 the way you should’ve started it out!

Photo credits: Spencer Tuttrup, Brian Pfeffer, Erik Blume, Ann Storlie, Ben Brodsky, Adam DeGrosse, Tim McGuire, Jay Evans